Drafts, Airplanes, Groundhog Day

Apr 25, 2022

After a couple of days on my new commitment to spend time improving my CaliforniaCollectionDefense.com website, I have noticed a couple of things. 

Specifically, a) the quality of the content already on there is dismal (with apologies to my former self for putting it so bluntly -- I'm sure you did your best, YesterMe, but it's important to face the truth); and b) having spent a bit time trying to improve one of the articles, and having created a draft of another one, the new stuff is still pretty bad.

My intention is for it all to get progressively better.  After all, that is why I am spending time on it in the first place.  So, this all begs the question as to whether I should put everything in "draft" mode until it is closer to perfect so that nobody can see what I'm doing until it is ready for public consumption.  I quickly figured out that, no, I cannot afford to put everything in draft mode, because that would bring my current business to a screeching halt.  Nobody would be able to find me and hire me if all the content on my website suddenly disappeared.  (Interestingly, despite the current poor quality it ranks reasonably high for relevant search terms already).

What I'm writing, and what I'm rewriting, might all be drafts.  But they are going to have to be published drafts.

The analogy of rebuilding the airplane while in flight comes to mind.  And, then it occurs to me that this is what we are all doing, all the time.

This made me think of the first time I saw Groundhog Day back when it came out in the early Nineties.  Once Bill Murry's character evolved in the second half of the film, he became fiercely committed to improving everything in his life a little bit and learning a little more with each repeat of the same day, until eventually, he was killing it on all levels for the entire ever-looping day (all motivated by wanting to impress a girl).

The thing we are all in the situation of Bill Murry's character.  We might not be literally in the same repeating day, but we all get to try again with a fresh start every morning (until we don't).  Or at least we get a fresh start with ourselves.   The only difference in GHD is that Bill Murray had the advantage that nobody else in his universe remembered the flawed version of him from the last time the day looped, so it was easier for him to start over each day without any baggage.

But, it doesn't matter if people know about our prior flawed efforts in life.  If they do catch us in the act of improving, then I say there is nothing wrong with that.

As in life, so it is with my CaliforniaCollectionDefense.com website (and this one too I suppose).  It is what it is until it gets better.  In both cases, I'm not going to refrain from making it better, just to keep it consistent with how bad it was yesterday. As Ralph Waldo Emmerson said, "a foolish consistency" is for "little minds."

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